| You are getting ready to watch the big game. It's | | | | A Restaurant Delivery Service (RDS) provides |
| about half an hour until kickoff but you don't want to | | | | perhaps the most unique form of advertising for a |
| leave your house. You're craving a Margherita pizza | | | | pizzeria or restaurant. It's the only form of advertising |
| from your favorite local pizzeria but you would miss | | | | where you don't have to cut them a check... they cut |
| kickoff if you went and picked it up. They don't deliver. | | | | you checks. What's your cost? A small weekly or |
| What do you do? Simple. Log on to your local | | | | monthly marketing fee and a discount to the RDS that |
| restaurant delivery service's website and order your | | | | is deducted from sales. The industry standard RDS |
| meal. For a small delivery fee, they will bring out the | | | | discount is around 30%. A small price to pay when you |
| food from your favorite pizzeria or many other | | | | know that you are guaranteed a 330% return on |
| eateries and deliver it to your house. | | | | investment! |
| The order is transferred to a fax that shows up at the | | | | So many pizzerias struggle with what forms of |
| restaurant. The delivery service calls a minute later to | | | | advertising work well. Coupon clippers, door hangers, |
| confirm that they received the fax. Fifteen minutes | | | | mailers, what works? Many RDS's do all this marketing |
| after that, a driver shows up to pick up the order. | | | | for you (at no extra cost) and not only do they |
| They confirm the order with the receipt and put the | | | | advertise your pizzeria, they includes your entire menu! |
| pizza in their insulated pizza bag. Then, it's off to deliver | | | | One of the most effective ways of advertising your |
| to the customer. All of a sudden, this pizza operator is | | | | product is actually putting your pie in their mouth. If the |
| adding to their sales and not having to seat any more | | | | RDS doesn't bring you any sales, then it doesn't cost |
| tables. He just made the food and then the delivery | | | | you anything and you still got the free advertising. |
| company took care of the rest! | | | | |