Smart Marketing - Earn Incremental Sales Through a Restaurant Delivery Service

You are getting ready to watch the big game. It'sA Restaurant Delivery Service (RDS) provides
about half an hour until kickoff but you don't want toperhaps the most unique form of advertising for a
leave your house. You're craving a Margherita pizzapizzeria or restaurant. It's the only form of
from your favorite local pizzeria but you would missadvertising where you don't have to cut them a
kickoff if you went and picked it up. They don'tcheck... they cut you checks. What's your cost? A
deliver. What do you do? Simple. Log on to your localsmall weekly or monthly marketing fee and a
restaurant delivery service's website and order yourdiscount to the RDS that is deducted from sales. The
meal. For a small delivery fee, they will bring out theindustry standard RDS discount is around 30%. A
food from your favorite pizzeria or many othersmall price to pay when you know that you are
eateries and deliver it to your house.guaranteed a 330% return on investment!
The order is transferred to a fax that shows up atSo many pizzerias struggle with what forms of
the restaurant. The delivery service calls a minuteadvertising work well. Coupon clippers, door hangers,
later to confirm that they received the fax. Fifteenmailers, what works? Many RDS's do all this
minutes after that, a driver shows up to pick up themarketing for you (at no extra cost) and not only do
order. They confirm the order with the receipt andthey advertise your pizzeria, they includes your entire
put the pizza in their insulated pizza bag. Then, it's offmenu! One of the most effective ways of
to deliver to the customer. All of a sudden, this pizzaadvertising your product is actually putting your pie in
operator is adding to their sales and not having totheir mouth. If the RDS doesn't bring you any sales,
seat any more tables. He just made the food andthen it doesn't cost you anything and you still got the
then the delivery company took care of the rest!free advertising.