Marketing To Single, Affluent Women - Traditional NYC-Style Restaurant Reviews Don't Cut It

Common for men, uncommon for women, now moreAs a larger segment of our population grows older,
than ever, more women are venturing out on their ownthere's been a need to cover the blurring of activity
void of the traditional packs of women or only with athat constitutes engaging dining and socializing, and to
date. The Baby Boomer & Gen X women whobridge the gap between the standard restaurant
are 35 and over have hit their stride and are morereview and that of a nightclub review. In other words, if
independent and affluent than any generation ofit is fun to go to a certain establishment, and if so, the
women ever has been. They're not going to the barsspecific nights that are most active for singles. Many
for ladies nights anymore either. They have therestaurants have a night that's often livelier than others
inclination, the attitude, and the moxy to go it alone towhere singles feel more welcome than being stuck in
fine dining venues, and won't let being alone stop thema small corner table all alone albeit for a magazine, or
from enjoying life. Affluent, well-educated singleworse yet for a woman on business, to order room
women have become a demographic group that moreservice due to being alone.
and more restaurant owners are trying to attract asThe solutions
their spending habits are as much for clothing and carsTo address the gap between restaurant review and
as for sushi, steak and fine liquor.bar review, new sources of information are cropping
The conceptup. Several websites have sections for "single friendly"
While men have never been adverse to venturing outestablishments, lounges, and are designed to
alone, women have traditionally waited for Roomspecifically target the best restaurants on the best
Service if traveling, taken a quiet table in some offnights of the week. Other regional sites have cropped
beat spot, grabbed a quick bite, waited for theirup as part of traditional newspaper and magazine
girlfriends, or just didn't go out. Until recently, manysites, but it can be hard to really ferret out the
restaurants conveyed almost a sense of pity when ainformation and get "in the know" so to say. If you
single woman walked in the door. Other establishmentswere to call a restaurant, most will say every night is
have had an almost sense of astonishment at thegood in order to get patrons, but we know this just isn't
lady's bravery. Now, many are offering welcomingthe case. For a single woman venturing out on your
atmospheres, communal tables, and letting womenown, nothing is worse than to decide to go out to a
know the best nights to visit their engagingfine dining venue and find 40 tables of couples
establishments, not just to dine on fine entrees, but tosquirreled away quietly talking. Then, to find out from
relax and meet people.the bartender that last night was the hot night.
Until recently, most fine dining or restaurant reviewsAt a recent women's networking function held recently
have been tailored more for where to go with a dateat a Ruth Chris's on Long Island, one of these sites,
or business associate than on the concept of goingElleEatist got an overwhelming "Finally! What a great
there as a single. They talk only about the food andidea!" After this one rather small event attended by
little about the atmosphere. These reviews often usejust 20 women, the site received a spike of interest
the puffery and stuffy references to things such aswith several hundred hits alone that night due to pass
the aged quality of the steak or the pizzazz of aalong readership. It seems that they've been waiting
sauce. Sure, this is very important to a foody, but forfor this for several reasons - the site identifies places
affluent single women, most want to know moreto go when they travel on business; with precious little
about the crowd, the friendliness and comfort level offree time, they want to know where to go to socialize
the setting.& when; and lastly, several said it's a great
The other review category is for bars or nightclubs,resource for where to go for first dates or meetings.
which rarely talk about the food but the party thatThe sites traffic picks up as the weekend gets closer.
starts late in the evening for a much younger audience.