| Owning your own business and being your own boss | | | | food industry. If your location is not appealing to the |
| is the American dream. When you ask many people, | | | | demographic you are trying to appeal to, it will not |
| particularly ones from other countries what the | | | | succeed. Carlo's bakery is in the heart of an area of |
| American dream is they say to own your own home, | | | | New Jersey that has a large Italian population so they |
| have your own business and enjoy freedom to do | | | | continue to go there to get what Italian desserts |
| those things. Some small businesses have thrived | | | | they grew up with. The current owner, Buddy has |
| over generations successfully as others do not do as | | | | maintained the old traditions but has also kept it |
| well after just a few months. What are the | | | | current by marketing his business through his website |
| successful ones doing that the others that fail are | | | | and even now has a television series on the Food |
| not? Because many people have lost their jobs due | | | | Network. Maintaining your original business model while |
| to the downturn in the economy, many people are | | | | also keeping it current is a key to be successful as a |
| contemplating opening their own business but are | | | | small business owner as well. |
| unsure this is the right time to do it or not. This | | | | A good idea before opening up your small food |
| article will touch on everything to consider to be | | | | business would be to find the best location that is |
| successful as a small business owner like picking the | | | | available and then walk that neighborhood and talk to |
| best location for your place, to getting the best | | | | the people that live there. Would they be interested |
| equipment for your store like using digital scales and | | | | in a new deli, for example or see what type of |
| high quality price computing scales for your new deli. | | | | business or restaurant would they like to see in that |
| A great example of a successful small business that | | | | particular location. This can give you an excellent idea |
| has not only lasted over the years but continues to | | | | of what is needed in the area and how successful it |
| grow and thrive is Carlo's Bakery in Hoboken, NJ. It | | | | may be. Another example is the small town of |
| opened in 1910 as a traditional Italian bakery and is | | | | Milford, OH recently opened up an upscale restaurant |
| now being operated by the fourth generation of this | | | | and wine bar. Turnover for shops and restaurants on |
| family. Each generation has taught the younger | | | | this small main street are frequent and many |
| generation the skills to be a master baker and cake | | | | restaurants have gone out of business here. There |
| decorator. Their location has stood the test of time | | | | was a need for a finer establishment that appealed |
| which is fortunate. Location is a big part of how to | | | | to the wealthier towns that surrounded Milford. It has |
| be a success with your business, especially in the | | | | been a great success from the day it opened. |