| The process of mobile phone design and | | | | ?? |
| manufacture | | | | In additional, sometimes, there is an argument |
| | | | between the HW and ID, for example, ID like the |
| Time: 2009-5-17 Transshipment Forbidden | | | | metal Ornamental on the housing. But the metal |
| Do you want to know the process of mobile phone | | | | parts will affect the antenna design and lead to the |
| design and manufacture? | | | | static problem to endanger the security of the |
| | | | | main-board. The metal parts lead to the more difficult |
| Today, I try to introduce the mobile phone design | | | | to avoid the signal shield and the static problem. So it |
| process and department relation in the design house. | | | | needs to develop the new material to meet the ID |
| And then talk about the test before the mobile | | | | requirements. The Nokia 8800 is a good example, a |
| phone on the market. | | | | sense of the metals, without affecting the |
| | | | | antenna’s reception. |
| First, mobile phone design process | | | | |
| Generally speaking, the design house has six | | | | 4. SW (Software) Software Design |
| departments, the six departments as follow: | | | | Relatively speaking, SW is more easily understand by |
| ID?MD?HW?SW?PM?Sourcing?QA? | | | | everyone, due to the popularity of the computer, so |
| | | | | that we can maximize the various kinds of software. |
| 1, ID (Industry Design) Industrial Design | | | | For example cell phone user interface model---the |
| Including the appearance of mobile phones, material | | | | mobile phone nine operating menu. This scope belong |
| quality, hand-feeling, color match, the realization of | | | | the SW design. |
| the main interface and the design of color and so on. | | | | |
| | | | | SW work is to design the interface, and test the |
| For example, Motorola "Ming" translucent clamshell, | | | | operability of the interface. SW test is very complex, |
| the Nokia 7610's circular-shaped appearance, Sony | | | | and there are numerous items. SW test is not just in |
| Ericsson W550’s orange color, Nokia 5800’s | | | | the search for Bug, consistency tests and |
| touch function and the Motorola R1 revolving-slide | | | | compatibility tests are very important items. in the |
| function. The user’s experience and special | | | | current "content-based" information age, software is |
| feelings belong to the mobile phone industrial design. | | | | the final behind-the-scenes mainstay for a mobile |
| The industrial design of mobile phone is particularly | | | | phone. The driver of hardware was performed by |
| important, because the success or best-selling of | | | | the software. So there are many conflicts between |
| mobile phone depends on the Industry Design. | | | | the SW and HW not less than the other |
| | | | | departments. On this account, they need a PM |
| 2, MD (Mechanical Design) structural design | | | | (Project Management) to coordinate and |
| MD refers to the housing (face A and back B), the | | | | management. Next we talk about he PM. |
| camera position and the fixed way, the connecting | | | | |
| between the battery and the mainboard, the | | | | 5, PM (Project Management) Project Management |
| thickness of mobile phone, If it is a slide phone, how | | | | The big mobile phone company has perfect and clear |
| to slide up and how to achieve auto-up shells, and | | | | division of labor in great detail, such as TPM |
| the arrangement of how to plug in and take off the | | | | (Technology Of Project Management), that is the |
| SIM card. All of these are the areas of Mechanical | | | | specialized control technology PM, while the ordinary |
| design of mobile phones. | | | | PM, only control the progress of project and |
| It is necessary to know the Material and the craft to | | | | coordinate the relations between the departments. |
| the mobile phone designer. | | | | Usually, the PM department exist in the big company |
| | | | | which has themselves design, production and sales. |
| The thickness (just 13.90mm) of the Motorola V3 | | | | |
| leads the fashionable trend. The sales point is the | | | | |
| Ultra-thin. The housing of V3 uses the advanced aero | | | | 6, Sourcing Resources Development |
| metal. It can be said that the success of the V3 | | | | Resource development of staff to have to keep |
| depend on the choice of the special shell material. | | | | digging new resources, such as new materials, new |
| | | | | cell phone components, testing equipment. They |
| Speaking the important of the MD, someone said he | | | | must ensure that the production line has all of the |
| can fell the housing shaking when the Ultra-thin slide | | | | production materials, when the phone started trial |
| phone calling or answering. The bug come from the | | | | production. |
| MD design, because the housing is very thin, the | | | | |
| housing and speaker make out the resonance. | | | | There is a LRIP(Low Rate Initial Production) before |
| ?? | | | | to volume production. It is not only to inspect the |
| And the Motorola R1 and Nokia 5800 are the | | | | hardware / software maturity, but also to inspect |
| represents of the successful combination character | | | | the manufacturing technique and production test |
| ID and special MD. | | | | technology. There are certain models can not pass |
| | | | | the last procedure. So the “new” mobile |
| 3. Hardware designs include the circuit design and | | | | phone will not appear on the market. It is a great |
| antenna design. And it is important that HW and MD | | | | loss, because all of the investment of financial and |
| should keep communication. | | | | human can not get the payback or return. |
| | | | | |
| MD required the phone has a thin shell, so the first | | | | 7, QA (Quality Assurance) Quality Supervision |
| thing is that design a thin circuit. Meanwhile HW | | | | QA departments are responsible for quality assurance |
| required the MD leave a big black space for the | | | | in the whole process, supervise if the development |
| antenna, and there is an enough distance between | | | | process to meet the scheduled process, to ensure |
| the antenna and the battery. In addition, HW required | | | | that the project can be produced. there are many |
| the ID do not place the metal parts close the | | | | new projects to be abandoned because the process |
| antenna and so on. It is obvious that the cost of a | | | | have no considering the mass production. |
| mobile phone which has an internal antenna is higher | | | | ?? |
| than the external antenna mobile phone. The main | | | | The production of a cell phone is not in the |
| factors is the antenna design, the material required, | | | | laboratory experiments as simple as. It is not an easy |
| design of the circuit and the cost of the production, | | | | thing to ensure the quality of every product when to |
| all of the terms lead to the higher cost than the | | | | mass produce. It is completely different things to |
| external antenna mobile phone. | | | | produce one cell phone sample and to mass produce |
| | | | | the 100,000 mobile phones in production line. |
| Usually, the MD design engineer and the ID design | | | | |
| engineer have an argument. MD said ID is just a | | | | For example: all of the food which comes from |
| painter, to paint something which can’t make | | | | Chinese restaurant is just samples, and McDonald's is |
| out. And ID said MD is clumsy, the MD can’t | | | | products, so McDonald could have done a lot. But so |
| understand the thought of ID department, can’t | | | | far, the Chinese restaurant has not yet been |
| design out the suitable MD to coordinate with the ID | | | | achieved as the size of McDonald's, the essential |
| design. So the mobile phone is not popular and has no | | | | reason is that Mc Donald has a set of rule to stipulate |
| the good sales. | | | | how to make a product, and Chinese restaurant |
| | | | | cook just depend on the experience or the feeling to |
| On this account, it is necessary that all of the | | | | produce a food. |
| department will gather together to analyze and judge | | | | |
| the feasibility of the ID department thought. A good | | | | So all of mobile phone design house established a |
| ID plan has a creative, has feasibility on MD, and the | | | | process to prevent the emergence of many design |
| most important is that the consumer accept the ID, | | | | and development of the mobile phone does not |
| Nokia 8800 and Motorola V3 are the samples. | | | | come into production. |