| One of the most successful concepts of all time is | | | | Outback. We believe in working as a team: having |
| Outback Steakhouse. Who would have guessed that | | | | shared goals and a common purpose, serving one |
| Outback founders Chris Sullivan and Robert Basham | | | | another, and supporting their Outbackers. We believe |
| and Senior Vice President Tim Gannon's philosophy of | | | | the most important function of the organization is to |
| ''No rules, just right'' would become so successful? | | | | enable Partners and Managers to effectively run their |
| When it opened in 1988, beef was not everyone's | | | | restaurants and to support their Outbackers. Our |
| favorite dish. Now there are more than 880 | | | | purpose is to prepare Outbackers to exercise good |
| Outbacks. Chris Sullivan says, ''Our restaurants serve | | | | judgment and live our principles and beliefs. |
| the freshest food possible, using our imported | | | | This preparation will result in a company of |
| Parmesan cheese, grated fresh daily, and our | | | | restaurants that endures, prospers, and increases |
| imported virgin olive oil. Our fresh midwestern | | | | shareholder's value. Outback has five principles for |
| grain-fed beef is the highest-quality choice beef | | | | success: hospitality, sharing, quality, fun, and courage. |
| available, and we serve only fresh, never frozen, | | | | Hospitality is defined as giving for the sake of giving, |
| chicken and fish. Almost everything is made fresh | | | | rather than for the sake of gaining. Given these |
| daily. | | | | ingredients, it is not surprising that Outback continues |
| We like to describe our menu as 'full flavored.' In | | | | to grow and acquire other concepts. In 1999, it |
| 1993, the Outback concept was growing so well that | | | | purchased Fleming's Prime Steakhouse, an upscale |
| they decided to diversify into Italian food and | | | | contemporary steakhouse concept designed to be an |
| purchased a 50 percent interest in Carraba's Italian | | | | ongoing celebration of the best in food, wine, and |
| Grill. In 1995, Outback purchased the sole rights to | | | | the company of friends and family. In addition to the |
| develop the Carraba's concept, which features a | | | | finest prime beef and steaks, it sells more than 100 |
| casual dinner in a warm festive atmosphere with a | | | | wines by the glass. In 2000, Outback opened the |
| variety of fresh handmade Italian dishes cooked to | | | | first Lee Roy Selmon's restaurant, featuring |
| order in the exhibition kitchen. Continued growth of all | | | | soul-satisfying Southern comfort cooking. |
| concepts came, in large part, from Outback's mission | | | | The next year it acquired Bonefish Grill, a very |
| statement: We believe that if we take care of Our | | | | popular fresh seafood concept with a stylish decor |
| People, then the institution of Outback will take care | | | | and great ambiance. Ever on a roll, Outback has |
| of itself. | | | | opened several Cheeseburger in Paradise restaurants |
| We believe that people are driven to be a part of | | | | inspired by the Jimmy Buffett song. What next? you |
| something they can be proud of, is fun, values them, | | | | ask. How about Paul Lee's China Kitchen? Outback |
| and that they can call their own. We believe in the | | | | has amassed an awesome collection of great |
| sanctity of the individual, the value of diversity, and in | | | | restaurant concepts, and it all started with a ''G'day |
| treating people with kindness, respect, and | | | | mates, and have a Bonzer day!'' approach to the |
| understanding. We believe that caring for people | | | | business. |
| individually results in their emotional involvement in | | | | |