| \'Words fitly spoken are like apples of Gold in a | | | | effective prayers. We must always keep in our mind |
| picture of Silver\' - these words of wisdom spells out | | | | that a closed mouth catches no flies. And man does |
| the importance of using proper words in | | | | not live by words alone despite the fact that he |
| communication. It is a skill. A skill worth developing | | | | sometimes has to eat them. |
| as it helps us to communicate using well-structured | | | | |
| language enhancing clarity of expression. | | | | We govern the world with words said one successful |
| | | | | leader. Many leaders of men and women are good |
| A word loosely spoken can lose a friend or even | | | | communicators. Their oratorical powers enabled them |
| cause a war. It was reported that a Japanese word | | | | to captivate the hearts of their followers. They had |
| \'Mokusatsu\' that was loosely miss-translated by the | | | | the capability to cloth beautiful ideas in fitting words. |
| press lead to disastrous consequences during the | | | | The ability to use fitting words to mesmerize and |
| world war. This word had two meanings and what | | | | captivate an audience is needed in business too, |
| was actually meant to be communicated was \"no | | | | more now than before. |
| comments” whilst the other meaning was” | | | | |
| refuse to surrender\". And a part of the western | | | | With the popularity of innovative online |
| press translated from Japanese to English quoting the | | | | communication means like email advertisements, |
| second meaning that lead to the disaster. | | | | online promotions using movie clips/video clips and |
| | | | | also Video-Conferencing have enriched the ways of |
| Even in modern times there are some among us who | | | | communicating effectively. In this age of |
| do not care much about what they say or write. | | | | communication the clarity of expression and |
| They react when an impulse moves. Then they utter | | | | meaningful contents in communication is of |
| words that come to their mind without thinking of | | | | paramount importance. |
| the effect that such loosely spoken words would | | | | |
| have on others. | | | | The business environment of today is more |
| | | | | competitive with customer loyalty becoming a thing |
| Little they realize that words are like birds and once | | | | of the past. The customer loyalty is being |
| they fly away you cannot catch them back. It is | | | | challenged because the customers can easily find |
| interesting to analyze and find that there are | | | | other options such as low priced products from China |
| different types of words. There are bad words; | | | | etc. |
| good words. There are also words that flash anger, | | | | |
| hatred, dislike and words the denote love, | | | | For communication to be effective in the present |
| compassion, goodwill etc. | | | | competitive environment its impact has to be strong |
| | | | | and useful meeting essential quality enhancing |
| Unusually, a bad word is sharp like the sharp ended | | | | requirements. And these quality enhancing ingredients |
| knife or a sward. There are other words; those | | | | are;a) adequate preparationb) sound knowledge of |
| resemble blades with extreme sharpness at both | | | | what is communicatedc) clarity of expressiond) new |
| edges. These words are the double meaning words. | | | | idease) innovative presentationf) relevance of |
| For this reason it is true to say that, the tongue is | | | | what is communicated to the needs and interests of |
| like a sharp knife and it can kill without drawing | | | | the listener or the audienceg) facts in support of the |
| blood. | | | | view point being expressed by the communicator |
| | | | | andh) the conclusion that should lead to a positive |
| Therefore, we should be mindful of the word that | | | | outcome such as a sale or an agreement. |
| comes through our tongue and through our pen as | | | | |
| well. In society we often come across certain | | | | And for a person to person presentation or a |
| words that should be tagged in bold red | | | | sermon to a group what George Burns said will apply. |
| -Danger-Handle with Care. Certain other words have | | | | He said that the secret of a good sermon is to have |
| to be tagged \' Poison- keep out of reach of children. | | | | a good beginning and a good ending and to have the |
| There are heated red-hot words that can burn the | | | | two as close as possible. Therefore, the brevity of |
| user first and also icy-cool words. We must make it a | | | | expression is as important as the clarity of |
| habit to listen before we talk and listen attentively | | | | expression in enhancing the effectiveness of any |
| and use restrain in what we say. Fewer words make | | | | form of communication. |