| In order to grow your restaurant sales you need to | | | | Events and promotions |
| come up with unique restaurant marketing ideas to | | | | This marketing medium include trade shows, fairs, |
| make your restaurant stand above the rest. These | | | | exhibits, conventions and promotion novelty items |
| unique marketing ideas need to cover a range of | | | | such as key rings etc |
| marketing distribution channels, these channels are | | | | Publicity and Public Relations (PR) |
| how you as the restaurant or cafe owner will attract | | | | This include press releases, feature articles, internal |
| your customer to dine with you. In your restaurant | | | | newsletters, speeches, seminars and sponsorships. |
| marketing idea efforts you will need to ensure that | | | | Word of mouth |
| you have multiple customers coming from multiple | | | | This medium includes spontaneous word of mouth |
| marketing ideas and strategies and in effect you will | | | | and restaurant customer testimonials. |
| then not rely on one income or customer source. | | | | Although this list of restaurant marketing mediums is |
| Here is what I am talking about; | | | | not exhaustive it will however provide you with a list |
| Say you want to implement some restaurant | | | | to start from when marketing your restaurant or |
| marketing in your venue to attract more customers, | | | | café. What is important when you start or |
| you should in effect target those customer through | | | | rejuvenate your restaurant marketing it is to ensure |
| different mediums such as, email, direct mail, web | | | | that you target your market, don't try and be |
| site, joint venture marketing, database marketing and | | | | everything to every one. Here is an example, lets |
| radio just to name a few. By attacking your market | | | | just say you were a fine dining restaurant and you |
| and bombarding your market through many mediums | | | | wanted to market your restaurant, you certainly |
| will enable you to find out which restaurant marketing | | | | would not market your restaurant on a shopper |
| medium is the best for your restaurant. | | | | docket (know those ads that appear on the back of |
| Marketing covers many customer generation channels | | | | your shopping docket receipt). This would be foolish |
| these channels include: | | | | as this is not the market you may be wanting to |
| Print advertising | | | | attract to your fine dining restaurant. You could |
| This medium include magazines, newspapers, books, | | | | however advertise in the business section of the Wall |
| trade books, telephone directories and brochures. | | | | Street Journal or Financial Review. |
| Broadcast/electronic advertising | | | | Marketing your restaurant does not have to be a |
| This marketing medium include radio, television, | | | | daunting exercise, if you are going to increase your |
| facsimile and internet/email | | | | sales you need to do some marketing. Oh.... One last |
| Display Advertising | | | | thing if you are marketing your restaurant then make |
| Display advertising include outside billboards, bumper | | | | sure you test and then measure the effectiveness |
| stickers, signage, posters and vehicle advertising. | | | | of the marketing. There is no use to throwing away |
| Direct Response | | | | your money on marketing that is not working. |
| This medium include marketing direct mail as well as | | | | Remember marketing is the engine of your |
| telemarketing | | | | restaurant so remember to put some gas in it. |