| There are new trends driving the ready meals | | | | labelling. |
| market forward in 2008. Consumers are regaining a | | | | Benchmark leading executives’ opinions on the |
| sense of heritage which is driving demand for | | | | future of ready meals using this report’s analysis |
| traditional national recipes. Manufacturers are | | | | of our global consumer survey, providing exclusive |
| developing ready meals that are making it more | | | | insight into consumer behavior, key drivers of the |
| convenient for consumers to develop | | | | ready meals market and future trends. |
| ‘homemade’ style food, involving the use of | | | | Your questions answered... |
| fresh and local ingredients. The demand for freshness | | | | How should ready meals manufacturers position their |
| overlaps with trends in healthy ready meals, which | | | | products to reflect the changing demands of |
| remains an important and growing sector. Future | | | | consumers? |
| trends in health include natural, functional, satiety | | | | What should ready meals new product development |
| enhancing and low GI ingredients. Innovation and NPD | | | | strategies focus on? |
| in Ready Meals is a new management report that | | | | Which ready meals categories and count ries will |
| analyzes the key trends in the ready meals market | | | | grow fastest to 2010? |
| and forecasts future growth and opportunities. The | | | | Who are the companies who lead NPD in ready |
| report breaks down opportunities in the ready meals | | | | meals? |
| sector by region and category to provide a unique | | | | What are the key trends in ready meals NPD? |
| insight into the factors shaping the market now and | | | | Some key findings from this report... |
| in the future. Anticipate future changes in the ready | | | | Of all ready meals products launched between 2004 |
| meals market and make the right decisions in terms | | | | and 2007, 2% were innovative. Of those innovative |
| of new product development and marketing | | | | ready meal products, 71% were innovative in terms |
| strategies with this new report... | | | | of formulation and 13% were innovative in terms of |
| This new report will enable you to... | | | | pac kaging benefit. Innovation in formulation consists |
| Predict future market growth levels with this report's | | | | of using unusual combinations of flavors and |
| analysis of key drivers of the ready meals market | | | | ingredients and also use of ingredients with health |
| detailing changes in demographics, meal-time behavior | | | | benefits. |
| and regulation. | | | | The ready meals market across Europe and the US |
| Anticipate the impact of key trends in the ready | | | | has grown steadily in recent years. In 2006, the |
| meals market and quantify new and emerging | | | | combined European and US market was worth |
| opportunities using current and forecasted market | | | | $36.4bn. However, by 2010 it is expected to grow to |
| value and volume data to 2010 across 7 European | | | | the value of $41.7bn. |
| countries and the US, detailing the size and growth of | | | | 39.1% of industry executives think that healthy, |
| the canned, chilled, dried and frozen ready meals | | | | ‘better-for-you’ variants will be the most |
| markets. | | | | important feature for the success of a ready meal |
| Improve targeting and the effectiveness of your | | | | product over the next 5 years. 28.3% think that |
| NPD strategies with this report’s analysis of | | | | greater convenience in ready meals will provide the |
| Productscan data of over 6,000 ready meal products | | | | biggest growth for manufacturers. |
| launched between 2004 and 2007. Analysis was | | | | Frozen ready meals take the largest share of the |
| conducted to determine the key innovations in terms | | | | ready meals market, accounting for about 50% of |
| of formulation, packaging, shelving type and product | | | | ready meals sales in both Europe and the US in 2006. |