New Restaurant Owners - Focus on Priorities (Revenue First!)

Many new restaurant owners put their hard earnedthe business open and generating revenue as soon
money (or more likely the money of their friends,as possible.
neighbors and relatives), and a great idea of time intoA quick Google search will yield many "how to" sites
re-decorating.devoted to restaurants. One site in particular, which I
I will never forget the seemingly endless spentconsider a leading authority on restaurant and bar
re-finishing a bar top in the first place I owned. Itoperations lists their main departments as follows:
was beautiful! Birds-eye maple. Several coats of- Business & Financial
varnish made it look like glass and, after many days- Business Plans
of curing, you could slide a pint glass the entire length- Food & Beverage
with a gentle push. A bar owner friend came by just- Menu
before we opened and commented on how much he- Customer Service
admired the bar top. Then he said "But, if you do the- Marketing
business you hope for it'll be covered with elbows- Startup & Growth
and glassware".- Technology
He was absolutely right. The old bar top would haveNone of the sites I visited included a department
done just fine and saved a lot of time and money.devoted to decorating.
That new bartop didn't put one dime in the till.It's important to create the proper atmosphere, one
Likewise neither do most of the so-calledconducive to dining, rockin' out, or whatever your
improvements we make. when it comes right downconcept is, but it's easy to allow the emphasis to
to it isn't it more for our own ego? Are we justbecome the focus. It's not by accident that major
building monuments to ourselves?management websites do not include painting
"Making it your own" is exciting and one of theinstructions.
benefits of owing your own business. It'sYou'll find that 99% of the "decorating" can be
understandable that you're anxious for the place toaccomplished between open hours. Unless there are
reflect your style and imagination yet, manymajor repairs, like major plumbing for instance, just
operators allow that effort to supersede other, moredo it after close.
operationally valid, efforts.It aint rocket science! Quality, Service, Cleanliness.
That initial funding goes very quickly and, unlessGet the cash coming in and make changes on the fly.
you're financially independent, your first job is to get