| Fast Food: Global Industry Guide | | | | either food. Multiple purchases made during the same |
| The fast food market is defined as the sale of food | | | | visit are counted as one transaction. |
| and drinks for immediate consumption either on the | | | | The purchase of drink with food in the same location |
| premises or in designated eating areas shared with | | | | in the same visit is also considered as one |
| other foodservice operators, or for consumption | | | | transaction, not two. The market is broken down in |
| elsewhere. ( ) | | | | to four segments: Quick Service Restaurants (QSR), |
| The definition excludes sales through vending | | | | Takeaways, Mobile & Street Vendors and Leisure |
| machines and is restricted to sales in specific | | | | Locations. QSR's ares defined as: locations where the |
| foodservice channels (please see channel definitions | | | | primary function is to provide full meals but where |
| below). All market values are given in Operator | | | | table service is not offered. |
| Buying Prices that is the amount spent by | | | | Takeaways are defined as: establishments that |
| foodservice operators on the food and drink that | | | | provide freshly prepared food for immediate |
| they serve and not the amount the consumers | | | | consumption and where typically 80% or more of |
| spend on food and drinks (Operator Selling Prices - | | | | revenues come from consumers who take the food |
| OSPs) in these channels. | | | | off the premises to consume. |
| The difference is the mark up the foodservice | | | | Mobile & street vendors are defined as: Either |
| operator adds in order to cover their other costs and | | | | individual mobile stalls or vans that offer a limited |
| generate a profit. This therefore values the market in | | | | range of freshly prepared food as well as beverages. |
| terms of the amount of money for which food and | | | | Leisure locations are defined as: locations serving |
| drinks manufacturers are competing. All currency | | | | food and drinks for immediate consumption on |
| conversions were performed using constant 2008 | | | | premises within leisure outlets (such as Cinemas, |
| average annual exchange rates. Market volumes are | | | | Theatres, Racecourses etc.) that the Leisure |
| classed as the total number of visits by individuals to | | | | operator owns and operates itself. |
| foodservice locations that involve the consumption of | | | | |