| Do you own a restaurant, diner or coffee shop? If | | | | the big named places, you can offer them cheaper. If |
| you do, then you have no doubt had customers | | | | customers find out you offer a equal or superior |
| requesting espressos. If you have a lot of customers | | | | product at a much lower price they will convert to |
| wanting the best espresso that money can buy, then | | | | your brand in no time and word will quickly spread |
| you owe it to yourself to invest in a commercial | | | | about your great espresso. |
| grade espresso machine. A commercial grade | | | | Advertising |
| espresso machine will not only churn out espressos | | | | Once you get a commercial grade espresso machine, |
| with record speed to handle the large influx of | | | | and start churning out espresso after espresso you |
| customers, but you'll also get the best espressos | | | | will need to make sure you advertise heavily that |
| that can only come from such a machine. Once word | | | | your store is offering great espressos at a lower |
| gets out that your store is offering a great and | | | | cost than your competitors. America is crazy about |
| consistent cup of espresso, you will have customers | | | | its caffeine and you'll likely have customers lining up |
| beating down your door. If you don't believe me just | | | | just to get their caffeine fix. When they see how |
| take a look the growth chart of Starbucks stores | | | | fast you can make espressos, and how good they |
| across the country, although..they grew a bit too fast | | | | are, when they are made from a commercial grade |
| and had to close a few of their stores recently. | | | | espresso machine, the customers will flock to your |
| How To Compete | | | | establishment like you wouldn't believe. |
| Coffee shops have quickly become the in thing. | | | | Increase Your Business |
| Places like Starbucks, McDonals and Dunkin Donuts all | | | | It's a proven fact that once you have a commercial |
| offer a high priced, high quality coffee, and many are | | | | grade machine you can expect an influx of |
| now also offering espressos. The only way to | | | | customers to your business. Most coffee shops are |
| compete with these big named places, however, is | | | | busy all of the time. Many have created an |
| by offering your espressos made from commercial | | | | environment for people to come and relax. Many |
| grade espresso machines, although you may have to | | | | shops now offer free internet access and may offer |
| start out by offering them much cheaper than these | | | | books for sale or have magazines and newspapers |
| big name competitors. You will be able to afford to | | | | available for their customers to read. Remember, the |
| offer them cheaper when you start pumping out | | | | longer they stay, the more espressos they will drink |
| espresso after espresso with your commercial grade | | | | and the more money you will make. So get on the |
| espresso machine. Most commercial grade machines | | | | ball and purchase a commercial espresso machine for |
| are ultra powered so they can make espressos | | | | your establishment and start increasing your sales |
| faster and because your overhead is likely lower than | | | | today. |